Paragini Amin is Co-Founder of Design for Progress, where she helps mission-driven organizations distill complex values, align vision with programming, and shape rich, compelling brand strategies.With a career spanning policy research, creative direction, and systems thinking, Paragini's work involves identifying organizational gaps, leading stakeholder research, analyzing positioning, and translating what's learned into strategies that move people, influence policy, and mobilize resources. Her approach recognizes that effective external communications depend on internal clarity and cohesion, so it’s designed to strengthen both. And this is best realized through the multidisciplinary teams she leads — teams that bridge analytical depth, imagination, and craft, a powerful combination for social change.Over two decades, she has partnered with start-ups, NGOs, government agencies, public universities, and foundations. Her work has long focused on criminal justice reform through the lens of brand strategy and communications. It now also includes leading collaborative research and dissemination initiatives, from a project on AI and policing to one exploring how narratives of women and power shape public understanding.

Paragini holds a masters degree from ITP, Tisch, NYU.